Sentia Estudio — estudio creativo de branding y packaging

Studio

Sentia is an independent creative studio specialising in visual identity and packaging, based in Bilbao. We build brands that need to translate the value they bring into a visual system that can grow with them.

Collaborative design guided by strategy and specialist expertise, with a close and personal approach.

Sentia is an independent creative studio specialising in visual identity and packaging, based in Bilbao. We build brands that need to translate the value they bring into a visual system that can grow with them.

Collaborative design guided by strategy and specialist expertise, with a close and personal approach.

LEIRE, DESIGNER & CREATIVE DIRECTOR
The structure of my studio allows me to work closely with you and be involved throughout the entire brand-building process.

I approach every project through strategic and creative direction, working alongside a network of independent specialists (from art direction, photography and illustration to web design and development, editing and copywriting) who join the project according to each brand’s needs.

This flexible structure means the creative team is built around the character of each project, allowing every stage of the brand to be developed under one consistent creative direction.

We love shaping brands where product, experience and attention to detail speak for themselves.

Our approach

Research & Strategy

Strategy is at the heart of your brand. Without it, every aesthetic decision becomes arbitrary. That is why our first step is to define the foundations that will give your brand coherence.

We analyse the environment your business operates in and the value it genuinely brings to identify what is truly distinctive and what needs to be perceived at first contact. A brand may have many attributes, but not all carry the same weight or need to be communicated at once. Our role is to identify what matters — and what does not need to be said.

Design

We translate strategy into a coherent, recognisable visual system. Branding should not be measured by whether it looks good, but by the perception it creates. Every design decision follows a clear hierarchy of perception: what needs to be understood first, what comes next and what should remain in the background. We do not aim to make a brand say more, but to make it say what truly matters better.

Experience

We design brand experience as the sum of every touchpoint between a brand and the people it is meant for. From packaging to other visual assets, every element shapes expectations, influences how product value is perceived and can affect a decision before someone even interacts directly with the product.
OUR SERVICES

Our approach

Research & Strategy

Strategy is at the heart of your brand. Without it, every aesthetic decision becomes arbitrary. That is why our first step is to define the foundations that will give your brand coherence.

We analyse the environment your business operates in and the value it genuinely brings to identify what is truly distinctive and what needs to be perceived at first contact. A brand may have many attributes, but not all carry the same weight or need to be communicated at once. Our role is to identify what matters — and what does not need to be said.

Design

We translate strategy into a coherent, recognisable visual system. Branding should not be measured by whether it looks good, but by the perception it creates. Every design decision follows a clear hierarchy of perception: what needs to be understood first, what comes next and what should remain in the background. We do not aim to make a brand say more, but to make it say what truly matters better.

Experience

We design brand experience as the sum of every touchpoint between a brand and the people it is meant for. From packaging to other visual assets, every element shapes expectations, influences how product value is perceived and can affect a decision before someone even interacts directly with the product.
OUR SERVICES
Botella verde de AOVE Pago de Amezcua sobre mesa Gourmet con pan y aceite

AOVE Pago de Amezcua

Branding
Packaging de Gelatissim con distintos sabores de helado artesano y una identidad visual cálida, moderna y sofisticada.

Gelatissim

Branding
Packaging de miel Jany en tarros de vidrio con ilustraciones artesanales

Jany

Branding

Jany – Botanical Beverages

Packaging de quesos artesanales Quesoteca con etiquetas informativas en tonos crema y diseño editorial elegante.

Quesoteca

Branding
Caja de bombones Ephemera con diseño editorial elegante y acabado minimalista

Ephemera Chocolates

Branding
Packaging Tesela 40 con caja texturizada para ambientador sólido

Tesela 40

Branding
Botellas de vino La Vie Est Chouette con identidad gráfica tipográfica en gran formato

La vie est Chouette

Branding
Packaging de café Sorbo Alto Chiapas en bolsa kraft con etiqueta ilustrada

Sorbo

Branding
Latas de BunFun con ilustraciones monocromáticas y diseño tipográfico playful

BunFun

Branding
Botella verde de AOVE Pago de Amezcua sobre mesa Gourmet con pan y aceite

AOVE Pago de Amezcua

Branding Illustration
Packaging de Gelatissim con distintos sabores de helado artesano y una identidad visual cálida, moderna y sofisticada.

Gelatissim

Branding Packaging
Packaging de miel Jany en tarros de vidrio con ilustraciones artesanales

Jany

Branding Illustration

Jany – Botanical Beverages

SEE ALL PROJECTS
Sentia Estudio — estudio creativo de branding y packaging
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C/ Príncipe 5
48001 Bilbao, Bizkaia
From Bilbao,
active worldwide.

hola@sentiaestudio.com

hola@sentiaestudio.com

hola@sentiaestudio.com

® 2026 Sentia Estudio

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