Jany – Raw honey
- Naming
- Branding
- Packaging
- Illustration
Jany is a raw honey brand inspired by the calm of nature and the slow rhythm of bees at work. The project began with the intention of turning an everyday product into a warm, approachable and emotional visual experience.
The identity is built around simplicity: flowers, woodland and the hive as conceptual starting points, with time as the connecting thread. From this idea, Jany evolves into a brand system capable of expanding into new formats and consumption occasions without losing its coherence or visual sensitivity.
Concept
The brand universe is built around two key ideas:
everyday calm y slow time..
Jany is not designed to be loud or technical. It is honest honey, made flower by flower and told with the same naturalness with which it is produced. The visual system reflects this balance between product, origin and emotion.
Concept
The brand universe is built around two key ideas:
everyday calm y slow time..
Jany is not designed to be loud or technical. It is honest honey, made flower by flower and told with the same naturalness with which it is produced. The visual system reflects this balance between product, origin and emotion.
Logo
The logo is hand-drawn to convey warmth and humanity. Its soft, imperfect forms add character and reinforce the idea of an accessible artisan brand.
The letterforms are rounded and fluid, evoking honey itself: organic, soft and continuous, as if gently in motion. This quality brings visual warmth and conceptual coherence, strengthening the relationship between product and graphic identity.
The typography functions almost like another illustration within the visual system, naturally integrating with the rest of the elements.
Logo
The logo is hand-drawn to convey warmth and humanity. Its soft, imperfect forms add character and reinforce the idea of an accessible artisan brand.
The letterforms are rounded and fluid, evoking honey itself: organic, soft and continuous, as if gently in motion. This quality brings visual warmth and conceptual coherence, strengthening the relationship between product and graphic identity.
The typography functions almost like another illustration within the visual system, naturally integrating with the rest of the elements.
Illustration
The visual language is built around naïve illustrations inspired by nature: bees, trees, flowers, and small animals that come together to create a warm and peaceful landscape.
Rather than depicting the product literally, these illustrations evoke the environment it comes from. They bring narrative, warmth, and an emotional tone that sets the brand apart within its category.
The system allows for flexibility and consistency across the different varieties (Flowers, Orange Blossom, and Forest), while maintaining a strong and recognizable identity.
Illustration
The visual language is built around naïve illustrations inspired by nature: bees, trees, flowers, and small animals that come together to create a warm and peaceful landscape.
Rather than depicting the product literally, these illustrations evoke the environment it comes from. They bring narrative, warmth, and an emotional tone that sets the brand apart within its category.
The system allows for flexibility and consistency across the different varieties (Flowers, Orange Blossom, and Forest), while maintaining a strong and recognizable identity.
Label Design
The label design prioritizes white space and a clear visual hierarchy.
The brand sits alongside the illustrations in a balanced way, allowing the product itself — visible through the glass — to become an active part of the identity.
Each variety is distinguished through subtle variations in the illustration and composition, while the natural color of the honey provides the main variation across the range.
Label Design
The label design prioritizes white space and a clear visual hierarchy.
The brand sits alongside the illustrations in a balanced way, allowing the product itself — visible through the glass — to become an active part of the identity.
Each variety is distinguished through subtle variations in the illustration and composition, while the natural color of the honey provides the main variation across the range.
Packaging & Brand Applications
The packaging system extends beyond the label to build a cohesive brand universe across every touchpoint.
Custom tins are designed as the main piece of secondary packaging. Their aesthetic draws on more traditional codes — patterns, frames, and metallic details — reinterpreted through Jany’s visual language. This introduces a richer, more decorative layer without losing the warmth and softness that define the brand.
Each variety is differentiated through specific color combinations, while maintaining a shared structure that reinforces the consistency of the system. The result is recognizable, collectible packaging designed to live on beyond its initial use.
The universe is completed with applications such as shipping boxes and customer bags, where the identity adapts to more functional formats without losing its character. These elements extend the brand’s visual language into a more logistical context, ensuring consistency throughout the experience, from storage to point of sale.
Packaging & Brand Applications
The packaging system extends beyond the label to build a cohesive brand universe across every touchpoint.
Custom tins are designed as the main piece of secondary packaging. Their aesthetic draws on more traditional codes — patterns, frames, and metallic details — reinterpreted through Jany’s visual language. This introduces a richer, more decorative layer without losing the warmth and softness that define the brand.
Each variety is differentiated through specific color combinations, while maintaining a shared structure that reinforces the consistency of the system. The result is recognizable, collectible packaging designed to live on beyond its initial use.
The universe is completed with applications such as shipping boxes and customer bags, where the identity adapts to more functional formats without losing its character. These elements extend the brand’s visual language into a more logistical context, ensuring consistency throughout the experience, from storage to point of sale.
Color
The palette is built around soft, natural tones: honey yellows, muted greens, and light blues. Colors that evoke the countryside and the forest, while complementing the product’s amber hue.
Rather than creating excessive graphic differentiation between varieties, the intention was to maintain a unified identity and allow the main distinction to come from the product itself. Each type of honey has a different color, visible through the glass jar, making it an essential part of the visual system. The transparent packaging therefore acts as an active element of the design, reinforcing the brand’s authenticity and natural origins.
Color
The palette is built around soft, natural tones: honey yellows, muted greens, and light blues. Colors that evoke the countryside and the forest, while complementing the product’s amber hue.
Rather than creating excessive graphic differentiation between varieties, the intention was to maintain a unified identity and allow the main distinction to come from the product itself. Each type of honey has a different color, visible through the glass jar, making it an essential part of the visual system. The transparent packaging therefore acts as an active element of the design, reinforcing the brand’s authenticity and natural origins.
