{"id":3116,"date":"2026-03-02T16:30:35","date_gmt":"2026-03-02T15:30:35","guid":{"rendered":"https:\/\/sentiaestudio.com\/staging2\/?post_type=portfolio&#038;p=3116"},"modified":"2026-05-25T11:58:52","modified_gmt":"2026-05-25T09:58:52","slug":"sorbo","status":"publish","type":"portfolio","link":"https:\/\/sentiaestudio.com\/en\/portfolio\/sorbo\/","title":{"rendered":"Sorbo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3116\" class=\"elementor elementor-3116\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f35837f e-con-full e-flex e-con e-parent\" data-id=\"f35837f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-808a437 elementor-widget elementor-widget-image\" data-id=\"808a437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-scaled.jpg\" class=\"attachment-full size-full wp-image-3428\" alt=\"Tres bolsas de caf\u00e9 de especialidad Sorbo (variedades Alto Chiapas, Tierra Clara y Monte Niebla) expuestas en un estante de madera clara.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-scaled.jpg 2560w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-300x200.jpg 300w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-1024x683.jpg 1024w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-768x512.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-1536x1024.jpg 1536w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-2048x1365.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas-cafe-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4236a7 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"b4236a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cfe7c9 elementor-hidden-mobile\" data-id=\"7cfe7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6961b8c elementor-widget elementor-widget-text-editor\" data-id=\"6961b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sorbo Especialty Coffee<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a09936 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1a09936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packaging<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Illustration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66e72d6\" data-id=\"66e72d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f06c9b elementor-widget elementor-widget-text-editor\" data-id=\"6f06c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"162\" data-end=\"320\"><span style=\"color: #000000;\">Desarrollo de identidad visual para Sorbo, marca de caf\u00e9 de especialidad que combina cultura cafetera, car\u00e1cter contempor\u00e1neo y una narrativa emocional clara.<\/span><\/p><p data-start=\"322\" data-end=\"490\"><span style=\"color: #000000;\">El objetivo fue construir una marca reconocible, coherente y diferencial dentro del sector, equilibrando una est\u00e9tica limpia y minimalista con una personalidad cercana.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-21d509e e-con-full e-flex e-con e-parent\" data-id=\"21d509e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab70a32 e-grid e-con-full e-con e-child\" data-id=\"ab70a32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c550b21 elementor-widget elementor-widget-image\" data-id=\"c550b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-scaled.jpg\" class=\"attachment-full size-full wp-image-3435\" alt=\"Servicio de caf\u00e9: manos sosteniendo una bandeja con una taza de caf\u00e9 solo y una tarjeta t\u00e9cnica informativa de la variedad &quot;Tierra Clara&quot;.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-scaled.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-240x300.jpg 240w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-819x1024.jpg 819w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-768x960.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-1229x1536.jpg 1229w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-1638x2048.jpg 1638w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-tierra-clara-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96d6c9 elementor-widget elementor-widget-image\" data-id=\"a96d6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-scaled.jpg\" class=\"attachment-full size-full wp-image-3434\" alt=\"Pack de takeaway de Sorbo: bolsa de papel blanca con mensaje &quot;Me das un sorbo?&quot; junto a un vaso de caf\u00e9 para llevar con ilustraci\u00f3n de koala.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-scaled.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-240x300.jpg 240w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-819x1024.jpg 819w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-768x960.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-1229x1536.jpg 1229w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-1638x2048.jpg 1638w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-takeaway-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f9e15 elementor-widget elementor-widget-image\" data-id=\"32f9e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-scaled.jpg\" class=\"attachment-full size-full wp-image-3432\" alt=\"Primer plano de un vaso de caf\u00e9 Sorbo Specialty Coffee con el logotipo del koala abrazando un vaso, sostenido por una persona.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-scaled.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-240x300.jpg 240w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-819x1024.jpg 819w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-768x960.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-1229x1536.jpg 1229w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-1638x2048.jpg 1638w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-vaso-take-away-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45df69f elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45df69f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea0cdf7\" data-id=\"ea0cdf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e411e8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e411e8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a6f3abb\" data-id=\"a6f3abb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90bd43e\" data-id=\"90bd43e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-027f962 elementor-widget elementor-widget-text-editor\" data-id=\"027f962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"151\" data-end=\"186\">Concept &amp; Positioning<\/h4><p data-start=\"188\" data-end=\"348\">Sorbo es una marca de caf\u00e9 de especialidad construida sobre una dualidad clara: disfrutar la vida con calma, pero sin renunciar a la intensidad de un buen caf\u00e9.<\/p><p data-start=\"350\" data-end=\"612\">La marca parte del ritual diario como territorio estrat\u00e9gico. El caf\u00e9 no es solo producto, sino un momento de activaci\u00f3n, pausa y conexi\u00f3n.<br data-start=\"489\" data-end=\"492\" \/>\u201c\u00bfMe das un sorbo?\u201d funciona como eje verbal y conceptual: una invitaci\u00f3n a compartir, empezar el d\u00eda y generar v\u00ednculo.<\/p><p data-start=\"614\" data-end=\"739\">El posicionamiento combina cultura cafetera contempor\u00e1nea, cercan\u00eda y una identidad s\u00f3lida dentro del sector de especialidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-95cc7fc\" data-id=\"95cc7fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82e4689 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82e4689\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a704db9\" data-id=\"a704db9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dd9c831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd9c831\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-841ec31\" data-id=\"841ec31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d3ee24\" data-id=\"8d3ee24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cb6490 elementor-widget elementor-widget-text-editor\" data-id=\"9cb6490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: left;\" data-start=\"151\" data-end=\"186\">Concept &amp; Positioning<\/h4><p style=\"text-align: left;\" data-start=\"188\" data-end=\"348\">Sorbo es una marca de caf\u00e9 de especialidad construida sobre una dualidad clara: disfrutar la vida con calma, pero sin renunciar a la intensidad de un buen caf\u00e9.<\/p><p style=\"text-align: left;\" data-start=\"350\" data-end=\"612\">La marca parte del ritual diario como territorio estrat\u00e9gico. El caf\u00e9 no es solo producto, sino un momento de activaci\u00f3n, pausa y conexi\u00f3n.<br data-start=\"489\" data-end=\"492\" \/>\u201c\u00bfMe das un sorbo?\u201d funciona como eje verbal y conceptual: una invitaci\u00f3n a compartir, empezar el d\u00eda y generar v\u00ednculo.<\/p><p style=\"text-align: left;\" data-start=\"614\" data-end=\"739\">El posicionamiento combina cultura cafetera contempor\u00e1nea, cercan\u00eda y una identidad s\u00f3lida dentro del sector de especialidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-65989ba\" data-id=\"65989ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9850169 e-con-full e-flex e-con e-parent\" data-id=\"9850169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7164895 elementor-widget elementor-widget-image\" data-id=\"7164895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-scaled.jpg\" class=\"attachment-full size-full wp-image-3430\" alt=\"Dise\u00f1o de packaging para caf\u00e9: tres cajas c\u00fabicas en colores salm\u00f3n, verde agua y mostaza alineadas sobre una superficie de madera.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-scaled.jpg 2560w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-300x200.jpg 300w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-1024x683.jpg 1024w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-768x512.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-1536x1024.jpg 1536w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-2048x1365.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-cajas-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-164943b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"164943b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4b0819\" data-id=\"c4b0819\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-876dd35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"876dd35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-cb25d73\" data-id=\"cb25d73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67eec44\" data-id=\"67eec44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1679db elementor-widget elementor-widget-text-editor\" data-id=\"b1679db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"777\" data-end=\"911\">Brand identity system<\/h4><p data-start=\"777\" data-end=\"911\">a identidad visual se apoya en una est\u00e9tica limpia y monocrom\u00e1tica (blanco y negro) que aporta elegancia, atemporalidad y coherencia.<\/p><p data-start=\"913\" data-end=\"1164\">El koala protagonista act\u00faa como recurso simb\u00f3lico: representa el estado previo al primer caf\u00e9 y humaniza la marca sin restarle sofisticaci\u00f3n. Su uso est\u00e1 controlado dentro del sistema gr\u00e1fico para mantener equilibrio entre car\u00e1cter y profesionalidad.<\/p><p data-start=\"1166\" data-end=\"1298\">Tipograf\u00eda contempor\u00e1nea, composici\u00f3n clara y un lenguaje visual directo construyen una identidad reconocible, vers\u00e1til y escalable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d371e9a\" data-id=\"d371e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13ad176 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13ad176\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e00bb9\" data-id=\"2e00bb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-351fde5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"351fde5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4bfea69\" data-id=\"4bfea69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e1ebcd9\" data-id=\"e1ebcd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a51204 elementor-widget elementor-widget-text-editor\" data-id=\"9a51204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: left;\" data-start=\"777\" data-end=\"911\">Brand identity system<\/h4><p style=\"text-align: left;\" data-start=\"777\" data-end=\"911\">a identidad visual se apoya en una est\u00e9tica limpia y monocrom\u00e1tica (blanco y negro) que aporta elegancia, atemporalidad y coherencia.<\/p><p style=\"text-align: left;\" data-start=\"913\" data-end=\"1164\">El koala protagonista act\u00faa como recurso simb\u00f3lico: representa el estado previo al primer caf\u00e9 y humaniza la marca sin restarle sofisticaci\u00f3n. Su uso est\u00e1 controlado dentro del sistema gr\u00e1fico para mantener equilibrio entre car\u00e1cter y profesionalidad.<\/p><p style=\"text-align: left;\" data-start=\"1166\" data-end=\"1298\">Tipograf\u00eda contempor\u00e1nea, composici\u00f3n clara y un lenguaje visual directo construyen una identidad reconocible, vers\u00e1til y escalable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8be8e6c\" data-id=\"8be8e6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b5b7e1e e-con-full e-flex e-con e-parent\" data-id=\"b5b7e1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fff9b4 elementor-widget elementor-widget-image\" data-id=\"2fff9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1032\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-scaled.jpg\" class=\"attachment-full size-full wp-image-3429\" alt=\"Logotipo de Sorbo Specialty Coffee en color blanco con el isotipo del koala sobre un fondo gris oscuro texturizado.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-scaled.jpg 2560w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-300x121.jpg 300w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-1024x413.jpg 1024w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-768x310.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-1536x619.jpg 1536w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-2048x826.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-logo-600x242.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3c9d40 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3c9d40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9955092\" data-id=\"9955092\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0915074 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0915074\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d952fe4\" data-id=\"d952fe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92d6df9\" data-id=\"92d6df9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6fe6a5 elementor-widget elementor-widget-text-editor\" data-id=\"a6fe6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1305\" data-end=\"1346\">Sistema crom\u00e1tico y aplicaciones<\/h4><p data-start=\"1348\" data-end=\"1537\">Aunque la base visual es sobria, cada variedad de caf\u00e9 incorpora un color distintivo. Esta decisi\u00f3n permite diferenciar productos, ordenar la gama y aportar dinamismo sin perder coherencia.<\/p><p data-start=\"1539\" data-end=\"1680\">El sistema se despliega en packaging, comunicaci\u00f3n digital y material corporativo, garantizando consistencia en todos los puntos de contacto.<\/p><p data-start=\"1682\" data-end=\"1870\" data-is-last-node=\"\" data-is-only-node=\"\">El resultado es una marca contempor\u00e1nea y estrat\u00e9gica que convierte el caf\u00e9 en experiencia, reforzando la conexi\u00f3n emocional sin perder posicionamiento dentro del segmento de especialidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6bc6617\" data-id=\"6bc6617\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38bf107 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38bf107\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c1890\" data-id=\"b6c1890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aade009 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aade009\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4fe9d6c\" data-id=\"4fe9d6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63fa0b8\" data-id=\"63fa0b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ca5cb elementor-widget elementor-widget-text-editor\" data-id=\"74ca5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: left;\" data-start=\"1305\" data-end=\"1346\">Sistema crom\u00e1tico y aplicaciones<\/h4><p style=\"text-align: left;\" data-start=\"1348\" data-end=\"1537\">Aunque la base visual es sobria, cada variedad de caf\u00e9 incorpora un color distintivo. Esta decisi\u00f3n permite diferenciar productos, ordenar la gama y aportar dinamismo sin perder coherencia.<\/p><p style=\"text-align: left;\" data-start=\"1539\" data-end=\"1680\">El sistema se despliega en packaging, comunicaci\u00f3n digital y material corporativo, garantizando consistencia en todos los puntos de contacto.<\/p><p style=\"text-align: left;\" data-start=\"1682\" data-end=\"1870\" data-is-last-node=\"\" data-is-only-node=\"\">El resultado es una marca contempor\u00e1nea y estrat\u00e9gica que convierte el caf\u00e9 en experiencia, reforzando la conexi\u00f3n emocional sin perder posicionamiento dentro del segmento de especialidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a406df2\" data-id=\"a406df2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8b81af2 e-con-full e-flex e-con e-parent\" data-id=\"8b81af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed3ea31 e-grid e-con-full e-con e-child\" data-id=\"ed3ea31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-028f351 elementor-widget elementor-widget-image\" data-id=\"028f351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-scaled.jpg\" class=\"attachment-full size-full wp-image-3433\" alt=\"Detalle de packaging artesanal: manos cerrando una bolsa de caf\u00e9 de papel kraft con un clip met\u00e1lico y una etiqueta informativa de &quot;Alto Chiapas&quot;.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-scaled.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-240x300.jpg 240w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-819x1024.jpg 819w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-768x960.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-1229x1536.jpg 1229w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-1638x2048.jpg 1638w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-paquete-cafe-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b0104 elementor-widget elementor-widget-image\" data-id=\"a7b0104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-scaled.jpg\" class=\"attachment-full size-full wp-image-3510\" alt=\"Set de caf\u00e9 de goteo: caja de la variedad Alto Chiapas junto a sobres individuales y un filtro de caf\u00e9 listo para infusionar en un vaso de cristal.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-scaled.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-240x300.jpg 240w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-819x1024.jpg 819w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-768x960.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-1229x1536.jpg 1229w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-1638x2048.jpg 1638w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-bolsas2-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b86620 elementor-widget elementor-widget-image\" data-id=\"6b86620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades.jpg\" class=\"attachment-full size-full wp-image-3436\" alt=\"Dise\u00f1o editorial de marca: cuadr\u00edcula con cuatro fichas t\u00e9cnicas de diferentes or\u00edgenes de caf\u00e9 Sorbo, cada una con su c\u00f3digo de color corporativo.\" srcset=\"https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades.jpg 2048w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades-240x300.jpg 240w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades-819x1024.jpg 819w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades-768x960.jpg 768w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades-1229x1536.jpg 1229w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades-1638x2048.jpg 1638w, https:\/\/sentiaestudio.com\/wp-content\/uploads\/2026\/02\/sorbo-variedades-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sorbo Especialty Coffee Branding Packaging Ilustraci\u00f3n Desarrollo de identidad visual para Sorbo, marca de caf\u00e9 de especialidad que combina cultura cafetera, car\u00e1cter contempor\u00e1neo y una narrativa emocional clara. El objetivo fue construir una marca reconocible, coherente y diferencial dentro del sector, equilibrando una est\u00e9tica limpia y minimalista con una personalidad cercana. Concepto y posicionamiento Sorbo&#8230;<\/p>","protected":false},"author":1,"featured_media":3914,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[36,77,62],"portfolio_tag":[],"class_list":["post-3116","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-ilustracion","portfolio_category-packaging"],"_links":{"self":[{"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/portfolio\/3116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/comments?post=3116"}],"version-history":[{"count":31,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/portfolio\/3116\/revisions"}],"predecessor-version":[{"id":5956,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/portfolio\/3116\/revisions\/5956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/media\/3914"}],"wp:attachment":[{"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/media?parent=3116"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=3116"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/sentiaestudio.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=3116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}